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Lean Startup: Key Concepts and Strategies What is the Lean Startup? The Lean Startup is a methodology that aims to help startups and entrepreneurs build products that customers actually want. Developed by entrepreneur Eric Ries, the Lean Startup approach emphasizes continuous experimentation, rapid iteration, and customer feedback to create products that are both viable and desirable. At its core, the Lean Startup is about creating a feedback loop between a company and its customers. By testing and iterating on product ideas in real-time, startups can quickly uncover what works and what doesn't, and adjust their approach accordingly. Why is the Lean Startup important? The Lean Startup approach is important because it helps startups avoid the pitfalls of traditional product development. Instead of spending months or even years developing a product in isolation, the Lean Startup encourages startups to get feedback from customers early and often, so that they can build products ...